Let’s say you’re selling a property that has a really beautiful and sleek but slightly steep staircase. A younger bachelor might see it as an asset while an elderly couple might think that it’s a hindrance. This is why it’s important to learn all the features of a property that you’re selling. Ask yourself questions like, how is the property strategically located? What makes it different from the other properties? What features fit the prospective buyer’s lifestyle and current situation? Study and learn every detail because you’ll have to know which feature will work to your advantage.

Real estate marketing goes beyond pointing out all the great points of a property. Real estate marketing is understanding and giving value, solving problems and mainly addressing the needs and wants of the clients.

Real estate marketing entails building a trusted personal branding which is key to gaining clients and achieving sales goals. That said, trust is the fundamental factor that you should establish with your clients. Without trust, all your marketing efforts are prone to go down the drain. In today’s competitive real estate industry, you should not just be able to make the properties you sell marketable, but most importantly,  yourself as a trusted real estate agent.

One common mistake agents often make is posting false advertisements about a property. This is something you should never consider as it reflects negatively on your reputation as an agent but also breaks the trust of your clients.

Your personal branding should be reflected in all the marketing collateral that you use to present your brand, such as signage, brochures, and stationery.

Most importantly, it has to be consistent and cohesive. If you need help with your branding, we’ve got a highly skilled design team to help you jumpstart your real estate marketing.

Set For Social

Dress for Digital Marketing

For digital imagery and prints, make sure to publish high quality and appealing photos or videos. Hire a really good property photographer to capture the most appealing angles on the property that you’re selling. Please, don’t cheap out on one of the most important tools to sell the property. Investing in great photography to accentuate the features that make the property stand out as well as to maintain a consistent composition among the photos is key. The objective of real estate marketing is to attract prospective buyers in a 3-second window. Yes, today’s attention span is shorter than that of a goldfish, so it is highly important to capture their attention with stunning imagery in a short time frame.

High-quality images are also essential to optimise the resolution for your signboards and print. After all, you don’t want to put up a photo signboard with pixelated images do you? That would be a waste of resources and a missed opportunity.